Kevin Potts

Kevin is a marketing leader with 20 years of experience in B2B software. Focusing on the intersection of demand generation, sales enablement, creative excellence and user experience, Kevin advocates for a “complete brand” approach to marketing. Prior to joining ValGenesis, Kevin was Chief Marketing Officer of DocuWare, based in Munich, Germany, where he lead the launch of a new corporate brand, built a demand generation engine, and supported new efforts in channel enablement, events, product marketing and more. Kevin was also Brand Director at Oracle, overseeing corporate messaging and managing acquisition integrations, and Director of Brand Strategy at Lexmark, where he led design, content and web development teams.